Since most people on the internet have email why not use that vehicle to keep them up to date on your blog and keep them coming back. There are several companies that offer a way in which to easily publish and manage your RSS feeds through email. The great thing is that most are free to sign up for and can be easily integrated into any blog. Having a company that you can partner with to provide email analytics will help to make sure that the contacts you do receive are valid and can be maximized. Then having them to develop a series of RSS feeds and newsletters you can systematically role out new services and products to your customers. We would look to use this to push content out to our customers when we get a new service or some new content that they would be interested. Several of the companies that we use offer you the blogger some great reporting tools to understand how many subscribers you have, who is reading your emails, and much more. They are all Spam compliant as end users must opt-in to receive the emails. With companies like Omniture they can help deploy marketing automation software for your business in order to help you stay connected with your customers through customary channels like email and provide a 24/7 response to your existing and new customers.

The nice thing about the site is that they are not trying to push one avenue in which to make money. They are not making any outrageous claims to try and get you to send money for your trial offer. (Sound Familiar)They offer up several options so you can find one that may be right for you. At the end of the day you have to love what you do and the money will come. If you are dreading the work the money won’t be worth it. Please let us know what has worked for you and let others give their opinion.