Helping customers find your treasures
Published by admin on April 6, 2010Getting your Pay per Click off to a good start in 2010 will require you to look at all the types of ways that traffic is driven to your site. There are numerous ways to help your pay per click bid management so that you are spending money on the right keywords. PPC advertising will continue to rise, but other forms of media are making their names such as Consumer Generated Media. Those who can find the right mix of advertising and can capitalize on the different media streams will rise above their competitors. With the recent talks of some of the internet search engines looking to expand their services this could make the market even more lucrative. The key I believe that will be most valuable in 2010 is regional searches as the internet has become a large economy finding your local merchant via some of the big search engines can be challenging. This will lead to expanding new channels and enhancing others like email.
Since most people on the internet have email why not use that vehicle to keep them up to date on your blog and keep them coming back. There are several companies that offer a way in which to easily publish and manage your RSS feeds through email. The great thing is that most are free to sign up for and can be easily integrated into any blog. Having a company that you can partner with to provide email analytics will help to make sure that the contacts you do receive are valid and can be maximized. Then having them to develop a series of RSS feeds and newsletters you can systematically role out new services and products to your customers. We would look to use this to push content out to our customers when we get a new service or some new content that they would be interested. Several of the companies that we use offer you the blogger some great reporting tools to understand how many subscribers you have, who is reading your emails, and much more. They are all Spam compliant as end users must opt-in to receive the emails. With companies like Omniture they can help deploy marketing automation software for your business in order to help you stay connected with your customers through customary channels like email and provide a 24/7 response to your existing and new customers.